Smart Launch & Business Growth for Startups & SMBs

Entrepreneur, mentor, public speaker &
business architect | blockchain | fintech | NFT

BIO

I am a cryptocurrency enthusiast, serial entrepreneur, business strategist, and advisor.

Having lived in 9 countries [China, South Korea, Thailand, Russia, France, Argentina, Mexico, Indonesia, and the USA] and visited 23, I gained diverse experience and knowledge related to consumer, payment, and crypto markets. This knowledge and experience are the valuable assets that I bring to each company I work with.

Originally, my journey began in China where I had been living for 3.5 years working with Blockchain startups and SMEs. Later, in 2019, I joined the United Nations Capital Development Fund (UNCDF) in Bangkok to research and analyse possible emerging tech applications, including blockchain, that can increase financial inclusion in the Asian region. At the same time, I started working with Silicon Valley-based VC fund helping to redesign their financial and business model to democratize investments and to provide retail investors with easier access to VC deals.

Being passionate about startups development, I started working on FAS | Fintech Advisory Services. At the end of the first quarter of 2019, FAS was officially launched and I was allocating all my time to build a new generation of a consulting firm with a unique ecosystem that can address the needs of small businesses. At the moment FAS is in 15 different countries and covering multiple continents including 50 talented consultants in Blockchain and Fintech. The company’s network also includes more than 800 companies from the space.

Previously, I’ve been directly involved in organizing blockchain conferences and events including BlockConf Digital (one of the largest Blockchain conferences of 2020), Startup Secret Santa (a non-profit mentor matching event for startups), and Supermoon Camp (an exclusive invite-only event for crypto community).

In May 2021, I launched FlashBack, a bespoke ticketing platform that utilises NFT technology and reshapes the existing ticketing industry. FlashBack already secured a grant from Avalanche, had more than 100 media mentions including Hackernoon, Yahoo Finance, BeInCrypto, and Cointelegraph, as well as started ticketing with major conferences and events.

I am working with startups as a mentor and as an advisor helping businesses grow into successful ventures. The easiest way to reach out to me is to reach out to me on LinkedIn.

Founder & CEO

FAS | Fintech Advisory Services

Founder & CEO

FlashBack

Mentor

AvesLair NYC AI & Blockchain Accelerator

Companies & Projects

FAS |
Fintech Advisory Services

FAS | Fintech Advisory Services is a global and fully decentralized consulting ecosystem that bridges blockchain and fintech experts from Asia, Europe, North America, and Latin America with SMBs willing to evolve in those domains. FAS forms each project group individually to address specific needs of every client and lead them towards the growth into successful ventures.

FlashBack

FlashBack is a platform that enables edgy, secure, and effective ticketing. People can look for events they like, follow their friends and influencers to stay updated on events where they’re going to, and buy tickets for such events. Every ticket is a piece of art that has a digital image that includes organizer brand, culture, and personal style. That makes tickets valuable collectibles. Same way as people used to collect paper-based tickets in the past, they now can collect digital tickets that will never be lost or destroyed. 

Public Activities

I am actively participating in fintech and blockchain events where I share knowledge in business strategising and market validation, fundraising and investor relations as well as explaining Asian and Latin American markets specifics. I also offer one-on-one mentorship sessions with early stage tech startups to help them build the right business strategy and smoothly launch onto the market.

SuperMoon Camp

Exclusive and invite-only pop-up camp for crypto influencers, thought-leaders, and enthusiasts. The first camp is launching in Tulum in Nov 2021.

Articles & Publications

  • The Reason Why China Will Fail at Banning Bitcoin Again…
    by Elena Obukhova, Founder & CEO at FAS | Fintech Advisory Services All the news outlets are saying China banned Bitcoin, but does this ban actually change anything? Let’s start with remembering what Bitcoin is. It is a decentralised peer-to-peer currency […]
  • The Reason Why China Will Fail at Banning Bitcoin Again…
    by Elena Obukhova, Founder & CEO at FAS | Fintech Advisory Services All the news outlets are saying China banned Bitcoin, but does this ban actually change anything? Let’s start with remembering what Bitcoin is. It is a decentralised peer-to-peer currency […]
  • A Week After Bitcoin Became an Official Currency
    By Elena Obukhova, founder & CEO at FAS | Fintech Advisory Services The historical day when Bitcoin became an official currency in El Salvador and official foreign currency for the rest of the world started with Bitcoin price correction. Correction is […]
  • A Week After Bitcoin Became an Official Currency
    By Elena Obukhova, founder & CEO at FAS | Fintech Advisory Services The historical day when Bitcoin became an official currency in El Salvador and official foreign currency for the rest of the world started with Bitcoin price correction. Correction is […]
  • Why is NFT a Game Changer for the Ticketing Industry, and Who is Leading the Game?
    NFT, a concept that created hype around Digital Art, is ready to move forward, of course taking art with it. One such destination is an event market where NFT can bridge the best parts of physical and digital ticketing. Many […]
  • Bitcoin: On The Edge Of Mass Adoption
    Q&A with Elena Obukhova, Founder & CEO at FAS | Fintech Advisory Services Following my previous article on “Bitcoin as a Legal Tender: What that Means for All of Us?” I had been asked multiple questions that I decided to cover […]
  • Bitcoin as a Legal Tender: What that Means for All of Us?
    By Elena Obukhova, founder & CEO at FAS | Fintech Advisory Services We all heard the recent news that El Salvador is to become the first country to use Bitcoin as a legal tender. What would that mean for the rest […]

Featured In

IWD2021: #ChooseToChallenge Powerful Women in Blockchain & Technology 2021

In 2019 I traveled to 18 countries building a global network for FAS along with learning different new tech, cultures, existing problems, and spotting out business opportunities. All the positive feedback made me realize that FAS will have an exciting journey ahead. Consulting business is about learning and sharing, helping others with their way to success.

[READ]

21 Women in Blockchain You Should Know About

What is it like to be a woman in blockchain?

Knowledge and experience don’t come with gender. Therefore, everyone has to go through the same steps: learning, developing skills, gaining experience.

[READ]

On This “Int’l Women’s Day” We Talk To 21 Women Who Lead The Blockchain Movement

The blockchain and digital asset space have evolved in so many ways in the past ten years.

Behind this evolution have been people who many don’t know yet, but who are some of the most influential people on the planet.

Some of these people are women who play critical roles in ensuring these technologies work and get adopted by everyone.

[READ]

Public Speaking & Presentations

Contact Me